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CRM + reporting

Customer operations hub

A CRM and reporting concept that brings sales, customer and operations information onto a single screen.

Problem and scope

When customer information is scattered across spreadsheets, messages and tools, the team keeps answering the same questions over and over.

Solution approach

We model processes around the way the team works and bring customer records, tasks and reports into one structure.

Screens

Sample data
CRM dashboard with sample data from the customer operations hub concept
Sample data — concept study

Deliverables

  • Process map
  • CRM interface and data model
  • Report and dashboard design
  • Integration plan for existing tools

Proposed scope

  • Sales pipeline and customer card
  • Task and notification flow
  • Management reports